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FAQs: About Merlin Fun

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What is Merlin Fun?

Merlin Fun is the official website for the 2022 and 2023 Kellogg’s promotion in conjunction with Merlin Entertainments.

The site offers customers the opportunity to use a unique 10-digit code printed inside your Kellogg’s promotional cereal box to book discounted tickets to the UK’s top attractions.

To guarantee entry pre-booking is essential. This is applicable to both cereal and snack packs.

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What is your privacy policy?

Details of how we handle your personal data can be found in our Privacy Policy

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Which Kellogg’s products are running this offer?


  • Coco pops
  • Rice Krispies
  • Multigrain Rice Krispies
  • Crunchy Nut
  • Clusters
  • Cornflakes
  • Krave
  • Variety Pack


  • Frosties Cereal Bars
  • Coco Pops Cereal Bars
  • Rice Krispies Cereal Bars
  • Krave Stix
  • Nutrigrain
  • Squares
  • Winders

  • Nutrigrain
  • Squares

Only the promotional cereal packs have the 10 digit unique online code. 

For snack  packs, please book via the snack pack route and bring your promotional pack on the day of visit to validate your booking.

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© 2024 DreamWorks Animation, L.L.C. Motion Picture Artwork™. THE LEGO® MOVIE © & ™LEGO Group & Warner Bros. Entertainment Inc. All Rights Reserved. LEGO, the LEGO logo, the Brick and Knob configurations, the Minifigure, NINJAGO and LEGOLAND are the trademarks of the LEGO Group. © 2024 The LEGO Group. Used with permission. All Rights Reserved. Images shown of Madame Tussauds, depict wax figures created and owned by Madame Tussauds. The London Eye was conceived and designed by Marks Barfield Architects. Operated by London Eye Management Services Limited, a Merlin Entertainments Group Company. "Bear Grylls" is a registered trademark of Bear Grylls Ventures LLP. © 2001 & TM Julia Donaldson & Axel Scheffler. Licensed by Magic Light Pictures Ltd. © Orange Eyes Ltd. 2012. * World of Jumanji including new rides Mandrill Mayhem, Ostrich Stampede and Mamba Strike opens Spring 2023 – date to be announced. © 2024 Columbia TriStar Marketing Group, Inc. All Rights Reserved. © 2024 Kellogg Company. * One Voucher/One Code = One Adult Ticket