How to redeem your code


Buy a qualifying Kellogg's product

Each promotional Kellogg’s pack can be redeemed for ONE FREE Adult ticket with the purchase of a full ‘On The Day’ priced ticket for UK Merlin Entertainments’ Attractions. A full list of qualifying products can be found at

Please bear in mind that the exact availability of special offer packaging in your local store is dependant on individual stock levels.


Find your code (Cereal Packs)

Cereal pack tickets can be booked using the unique code printed INSIDE the pack – see guide below of where to locate it

Step 1:
Purchase a promotional pack of Kellogg’s cereal.

Find your code - Step 1

Step 2:
Remove cereal from inside the box.

Step 3:
Your unique 10 digit code will be clearly displayed inside the packaging.

Find your code - Step 3

Step 4:
Book your visit via using the unique 10 digit code – no need to bring the pack with you on the day!

Snack Packs

Snack pack tickets can be booked without a unique code, via the snack pack route, however the original pack must be surrendered at the attraction on the day of visit for your pre-booked ticket to be valid.


Choose attraction, book & pay!

Bookings must be made in advance online, either using the 10 digit unique code printed inside your cereal pack, or via the ‘snack pack’ route which requires the promotional pack to be brought with you on the day to validate your booking.


Close this message and start your booking for an amazing family day out!